The wine market made visible
Live retail sales data across the UK market – so you can price and buy with confidence
What we solve
What we solve
The wine market is moving. Are you seeing the full picture?
Internal sales reports only tell you what has happened within your own four walls. Cellarate provides the external context, mapping your performance against the wider UK market to show you where you’re leading and where you’re an outlier.
Best Sellers
Top 10 Risers & Fallers
2020 Rioja Reserva
+25% sales in last 30 days
2019 Chablis Premier Cru
+14 % sales in last 30 days
2015 Pomerol
+11 % sales in last 30 days
2021 Provence Rosé
-9 % sales in last 30 days
NV Champagne Brut
-14 % sales in last 30 days
Best Sellers
Top 10 Risers & Fallers
2020 Rioja Reserva
+25% sales in last 30 days
2019 Chablis Premier Cru
+14 % sales in last 30 days
2015 Pomerol
+11 % sales in last 30 days
2021 Provence Rosé
-9 % sales in last 30 days
NV Champagne Brut
-14 % sales in last 30 days
Best Sellers
Top 10 Risers & Fallers
2020 Rioja Reserva
+25% sales in last 30 days
2019 Chablis Premier Cru
+14 % sales in last 30 days
2015 Pomerol
+11 % sales in last 30 days
2021 Provence Rosé
-9 % sales in last 30 days
NV Champagne Brut
-14 % sales in last 30 days
Live Market Context
Live Market Context
Real-Time UK Retail Activity
Track category shifts and varietal momentum in real-time. Cellarate gives you visibility into retail-level movement across the UK trade - before the trends hit the press.
Volume Drivers
Rate of Sale
Trend Forecasting
Trend Forecasting
Identify Emerging Categories
Track emerging regions, varietals, and styles as they gain momentum - before the rest of the market catches on. Cellarate provides real-time visibility of retail-level shifts so you can curate with foresight.
Trend Alerts
Market Velocity
Live Market Pulse
See what’s moving in the market, in real time.
Add document
View trends
Find growth
Forecast
Live Market Pulse
See what’s moving in the market, in real time.
Add document
View trends
Find growth
Forecast
Live Market Pulse
See what’s moving in the market, in real time.
Add document
View trends
Find growth
Benchmarking your range…
Range Gaps
Price Bands
Peer Comparison
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
Matching
Analysing
Benchmarked
Benchmarking your range…
Range Gaps
Price Bands
Peer Comparison
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
Matching
Analysing
Benchmarked
Benchmarking your range…
Range Gaps
Price Bands
Peer Comparison
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
2020 Rioja Reserva
Top Performer
Verified
Price Band
£15-20Market Position
+18% above market average
2019 Chablis Premier Cru
Strong Seller
Verified
Price Band
£25-30Market Position
+12% above market average
2021 Marlborough Sauvignon Blanc
Below Average
Verified
Price Band
£15-20Market Position
-7% below market average
2018 Barolo DOCG
Gaining Momentum
Verified
Price Band
£50-75Market Position
+9% above market average
Matching
Analysing
Benchmarked
Performance Benchmarking
Performance Benchmarking
Range Calibration
Compare your listings, pricing, and performance against the UK independent average. Identify range gaps, over-indexed categories, and pricing opportunities at a glance.
Range Gaps
Price Points
Peer Benchmarking
Margin Calibration
Margin Calibration
Calibrate Your Margins
See how price points move with demand. Cellarate highlights pricing outliers and market realisation so you can protect your margins with precision.
Margin Context
Price Elasticity
Market Realisation
Hi Sarah!
Here's your live market analysis feed:
Pricing Monitor:
Pricing analysis underway
90% complete
Activity Feed
Mo
Tu
We
Th
Fr
Sa
Su
Market Sync - Active
Live connection to retail price feed
Price movement detected
Burgundy Reds +4.2% average increase
Hi Sarah!
Here's your live market analysis feed:
Pricing Monitor:
Pricing analysis underway
90% complete
Activity Feed
Mo
Tu
We
Th
Fr
Sa
Su
Market Sync - Active
Live connection to retail price feed
Price movement detected
Burgundy Reds +4.2% average increase
Hi Sarah!
Here's your live market analysis feed:
Pricing Monitor:
Pricing analysis underway
90% complete
Activity Feed
Mo
Tu
We
Th
Fr
Sa
Su
Market Sync - Active
Live connection to retail price feed
Price movement detected
Burgundy Reds +4.2% average increase
How It Works
How It Works
Connect. Compare. Act.
Cellarate turns your sales data into live market insight — in minutes, not weeks.
Step 1
Connect your store
Link your Shopify, WooCommerce or POS system. Your catalogue and sales sync automatically.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 64 16" xmlns="http://www.w3.org/2000/svg"><path d="M 26.98 0 C 26.975 0 26.969 0 26.963 0 C 26.957 0 26.951 0 26.946 0 Z M 26.963 0 C 29.738 0.007 30.603 1.587 29.351 3.638 L 23.564 13.069 C 22.24 15.225 21.368 16 19.033 16 C 16.697 16 15.163 14.619 15.163 12.362 L 15.163 8.522 L 12.654 13.069 C 11.503 15.124 10.458 16 8.157 16 C 5.856 16 4.253 14.653 4.253 12.362 L 4.253 4.244 L 2.475 4.244 C 0.871 4.244 0 3.436 0 2.088 C 0 0.741 0.906 0 2.545 0 L 6.867 0 C 8.993 0 9.865 0.876 9.865 2.931 L 9.865 9.297 L 13.63 2.189 C 14.501 0.573 15.233 0 16.976 0 C 18.719 0 19.66 0.943 19.66 2.863 L 19.66 9.297 L 23.634 2.055 C 24.502 0.478 25.474 0.004 26.963 0 Z M 46.187 8.017 C 46.153 12.598 42.562 16 37.856 16 C 33.15 16 29.525 12.632 29.525 8.017 C 29.525 3.402 33.115 0 37.856 0 C 42.562 0 46.187 3.402 46.187 8.017 Z M 40.854 8.017 C 40.854 6.232 39.634 4.918 37.856 4.918 C 36.078 4.918 34.858 6.232 34.858 8.017 C 34.858 9.802 36.078 11.082 37.856 11.082 C 39.669 11.082 40.854 9.802 40.854 8.017 Z M 64 8.017 C 64 12.598 60.375 16 55.669 16 C 50.963 16 47.338 12.632 47.338 8.017 C 47.338 3.402 50.963 0 55.669 0 C 60.375 0 64 3.436 64 8.017 Z M 58.667 8.017 C 58.667 6.232 57.447 4.918 55.669 4.918 C 53.891 4.918 52.706 6.232 52.706 8.017 C 52.706 9.802 53.856 11.082 55.669 11.082 C 57.481 11.082 58.667 9.802 58.667 8.017 Z" fill="rgb(135, 62, 255)" height="16px" id="rmknyXn82" width="63.99999853823874px"/></svg>)
Your e-commerce
or POS system
Cellarate
Your e-commerce
or POS system
Cellarate
Step 2
We clean and match your data
Cellarate standardises your wines against the wider market, so every label is benchmarked accurately.
- class WineDataMatcher:def __init__(self, master_catalogue):self.master_catalogue = master_catalogueself.matches = []def normalise_name(self, name: str) -> str:# Identify vintage years and tidy punctuation for cleaner matchingreturn name.lower().replace('-', ' ').replace(',', '').strip()def find_match(self, wine_record):normalised = self.normalise_name(wine_record["name"])for ref in self.master_catalogue:if self.normalise_name(ref["name"]) in normalised:return refreturn Nonedef enrich_record(self, wine_record, match):wine_record["matched_sku"] = match["sku"]wine_record["category"] = match["category"]wine_record["standard_price"] = round(float(wine_record["price"]), 2)return wine_recorddef process_batch(self, records):for record in records:match = self.find_match(record)if match:cleaned = self.enrich_record(record, match)self.matches.append(cleaned)return self.matches
- class WineDataMatcher:def __init__(self, master_catalogue):self.master_catalogue = master_catalogueself.matches = []def normalise_name(self, name: str) -> str:# Identify vintage years and tidy punctuation for cleaner matchingreturn name.lower().replace('-', ' ').replace(',', '').strip()def find_match(self, wine_record):normalised = self.normalise_name(wine_record["name"])for ref in self.master_catalogue:if self.normalise_name(ref["name"]) in normalised:return refreturn Nonedef enrich_record(self, wine_record, match):wine_record["matched_sku"] = match["sku"]wine_record["category"] = match["category"]wine_record["standard_price"] = round(float(wine_record["price"]), 2)return wine_recorddef process_batch(self, records):for record in records:match = self.find_match(record)if match:cleaned = self.enrich_record(record, match)self.matches.append(cleaned)return self.matches
- class WineDataMatcher:def __init__(self, master_catalogue):self.master_catalogue = master_catalogueself.matches = []def normalise_name(self, name: str) -> str:# Identify vintage years and tidy punctuation for cleaner matchingreturn name.lower().replace('-', ' ').replace(',', '').strip()def find_match(self, wine_record):normalised = self.normalise_name(wine_record["name"])for ref in self.master_catalogue:if self.normalise_name(ref["name"]) in normalised:return refreturn Nonedef enrich_record(self, wine_record, match):wine_record["matched_sku"] = match["sku"]wine_record["category"] = match["category"]wine_record["standard_price"] = round(float(wine_record["price"]), 2)return wine_recorddef process_batch(self, records):for record in records:match = self.find_match(record)if match:cleaned = self.enrich_record(record, match)self.matches.append(cleaned)return self.matches
- class WineDataMatcher:def __init__(self, master_catalogue):self.master_catalogue = master_catalogueself.matches = []def normalise_name(self, name: str) -> str:# Identify vintage years and tidy punctuation for cleaner matchingreturn name.lower().replace('-', ' ').replace(',', '').strip()def find_match(self, wine_record):normalised = self.normalise_name(wine_record["name"])for ref in self.master_catalogue:if self.normalise_name(ref["name"]) in normalised:return refreturn Nonedef enrich_record(self, wine_record, match):wine_record["matched_sku"] = match["sku"]wine_record["category"] = match["category"]wine_record["standard_price"] = round(float(wine_record["price"]), 2)return wine_recorddef process_batch(self, records):for record in records:match = self.find_match(record)if match:cleaned = self.enrich_record(record, match)self.matches.append(cleaned)return self.matches
Step 3
Get instant benchmarks
Cellarate compares your sales to live market data so you can see what’s performing, what’s overpriced, and where you’re gaining ground.
Underpriced alert
2014 Elio Sandri is 15% below market avg.
Top performer: 2020 Rioja
+18% above market average
New market insights available
Top 10 Risers and Fallers
Underpriced alert
2014 Elio Sandri is 15% below market avg.
Top performer: 2020 Rioja
+18% above market average
New market insights available
Top 10 Risers and Fallers
Step 4
Stay ahead
Cellarate continuously monitors the market on your behalf, alerting you to key shifts - new trends, pricing changes or demand spikes.
Analysing market data..
Trend alerts
Price movements
Demand shifts
Category watch
Live sync
Analysing market data..
Trend alerts
Price movements
Demand shifts
Category watch
Live sync
Benefits
Benefits
The Commercial Edge for Wine Merchants
See how live retail data helps you buy smarter, price sharper, and grow sales without adding overhead.
Precision Procurement
Identify exactly which regions, varietals, and price points are gaining traction across the UK market before you place your next order.
Precision Procurement
Identify exactly which regions, varietals, and price points are gaining traction across the UK market before you place your next order.
Precision Procurement
Identify exactly which regions, varietals, and price points are gaining traction across the UK market before you place your next order.
Calibrated Pricing
Stop guessing your shelf price. Benchmark your pricing against the live market average and adjust in real-time to protect your realisation.
Calibrated Pricing
Stop guessing your shelf price. Benchmark your pricing against the live market average and adjust in real-time to protect your realisation.
Calibrated Pricing
Stop guessing your shelf price. Benchmark your pricing against the live market average and adjust in real-time to protect your realisation.
Automated Intelligence
No spreadsheets, no manual entry. Your market visibility updates automatically, giving you professional-grade insights without the admin.
Automated Intelligence
No spreadsheets, no manual entry. Your market visibility updates automatically, giving you professional-grade insights without the admin.
Automated Intelligence
No spreadsheets, no manual entry. Your market visibility updates automatically, giving you professional-grade insights without the admin.
Margin Protection
Spot under-performing or over-priced lines instantly. Calibrate your range for maximum profit potential rather than just chasing volume.
Margin Protection
Spot under-performing or over-priced lines instantly. Calibrate your range for maximum profit potential rather than just chasing volume.
Margin Protection
Spot under-performing or over-priced lines instantly. Calibrate your range for maximum profit potential rather than just chasing volume.
Structural Market Awareness
See shifts in demand, emerging producers, and changing price bands as they happen, so your business is never caught behind a trend.
Structural Market Awareness
See shifts in demand, emerging producers, and changing price bands as they happen, so your business is never caught behind a trend.
Structural Market Awareness
See shifts in demand, emerging producers, and changing price bands as they happen, so your business is never caught behind a trend.
Frictionless Integration
Connect your Shopify, WooCommerce, or POS in minutes. No setup costs, no manual data uploads, and guaranteed data anonymity.
Frictionless Integration
Connect your Shopify, WooCommerce, or POS in minutes. No setup costs, no manual data uploads, and guaranteed data anonymity.
Frictionless Integration
Connect your Shopify, WooCommerce, or POS in minutes. No setup costs, no manual data uploads, and guaranteed data anonymity.
FAQs
FAQs
Questions?
Quick answers to how Cellarate's live market data helps your wine business grow.
How does Cellarate help my business?
Is it difficult to set up?
Is my data private?
Which merchants can use Cellarate?
Do I need technical knowledge?
How does Cellarate help my business?
Is it difficult to set up?
Is my data private?
Which merchants can use Cellarate?
Do I need technical knowledge?
Turn your sales data into market advantage.
Connect your commerce platform and get started today.